by Linda Brown | Oct 30, 2017 | brand positioning
Brand perception is ever evolving in a customers mind. With every new generation of consumers and changes in the markets, a customer’s view of a well-reputed brand has the potential to change – for better or for worse. This process is sometimes a passive and gradual...
by Linda Brown | Feb 10, 2017 | Event Marketing
You’d be hard-pressed to find a marketer who doesn’t focus on building online relationships on Twitter, Instagram, Facebook, Pinterest and the many other social platforms out there, but the mere words “social marketing” is a little contradictory in itself! Connecting...
by Linda Brown | Jan 17, 2017 | Uncategorised
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is...
by Linda Brown | Oct 5, 2015 | Uncategorised
Be brave with design. Don’t just follow the crowd or stay with something safe. Create something unique and inspirational. When creating a new logo for a business it’s about creating a look which will translate what you want your brand to be. Is you brand...
by Linda Brown | Oct 5, 2015 | Uncategorised
Repetitive design works really well in certain forms of marketing. It can be a striking way to add interest to a brochure or business card and is often overlooked instead, for a fuss free design. Take inspiration from wallpaper, gift wrap and if you see something you...
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