Social Marketing and I’m not talking Twitter!

You’d be hard-pressed to find a marketer who doesn’t focus on building online relationships on Twitter, Instagram, Facebook, Pinterest and the many other social platforms out there, but the mere words “social marketing” is a little contradictory in itself!

Connecting with your audience online through content, social media, and digital storytelling is no longer an unproven or emerging trend; it’s the a stable foundation of a sustainable and consistent brand growth.

The power of face-to-face interactions will never be overtaken, do you remember that funny tweet or meeting that great person? Whether you decide to host a party, conference, briefing, networking event, incorporating outbound marketing efforts into your overall marketing strategy creates:

• Quality Relationships:People like familiarity in business, and the more you meet with them and interact with them the more they will be drawn to do business with you and convert them into clients. Events help your organisation establish unique and personalised connection that are impossible to recreate digitally.
• A more approachable brand:When you’re present at events, you’re associating a face (or faces) with your brand. Prospects begin to connect more deeply with these individuals, whether they’re senior leaders, salespeople, or your behind-the-scenes team.
• A unique customer experience: Events provide the venue for delivering a unique experience on top of the quality service customers and prospects expect. Creating something memorable and interactive shapes attendees’ perceptions of your company in a difference environment.
• Additional client added value: As an Events organiser, we’re responsible for arming clients to succeed on all fronts. By curating quality speakers, networking opportunities, and thoughtful introductions, amazing events, we can connect you to valuable resource and in turn create new opportunities.

Like most businesses, you want to create a seamless experience for your audience. And that starts with bridging your outbound and inbound marketing strategies so every touchpoint works toward building authentic relationships. Talk to one of our expert Event Managers and find out more about how corporate events in Leeds can elevate your business hello@inspiremande.co.uk