The Inspire journal
Read: marketing ideas
for growing businesses
Straight-talking advice on the questions business owners ask — from finding your focus to making your marketing work harder.
A little clarity goes a long way.
Latest articles
B2B Marketing in 2027: Be Easier to Find, Easier to Trust and Easier to Buy From
How to make your B2B business easier to find, trust and buy from in 2027, with connected channels, useful content and clear sales follow-up.
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Is Your Marketing Speaking to the Customer You Want to Reach?
Turn customer insight into clear, relevant marketing messages, using AI thoughtfully while protecting your brand’s voice and credibility.
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Keep Marketing Simple: Clear Thinking Creates Greater Impact
A practical approach to focused marketing: understand your audience, clarify your offer, choose relevant channels and plan the next step.
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How to build a marketing plan you’ll actually use
A practical plan doesn’t need to be complicated. It needs to make your next steps clear.
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Five signs your marketing needs a fresh pair of eyes
Busy doesn’t always mean effective. Here’s when it’s worth stepping back and reviewing your marketing.
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Do you need more marketing activity — or someone to lead it?
When you have capable people but no clear direction, more hands may not be the answer.
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