Inspire.

Work

Projects and results

A few examples of how I've helped businesses get clear and get moving.

Skills

What I bring to your marketing

  • Marketing strategy
  • Marketing audits
  • Data-driven delivery and reporting
  • Campaign delivery
  • Content marketing
  • SEO and website content
  • WordPress webpage edits
  • Email marketing and CRM
  • Event and exhibition planning
  • Advertising and PR
  • Design of assets and marketing resources
  • Marketing and sales funnels
  • Internal communications and culture
  • Marketing budget and resources
  • Team leadership

Sage Business Partner

Messaging that converts, plans that deliver

The challenge

On-going contract for 7 years with a Sage business partner as their full-service marketing support. Annual marketing plans and reporting. Building their website (Wordpress) and on-going development - sales landing pages/conversions, CRM management/automation, ABM email campaigns (Force24), lead generation, SEO/PPC, GEO/AEO, content generation, thought leadership, events and exhibitions. Managed various Sage led processes: partner funding grants, Sage product updates, Sage partner resources.

What we did

Created a strong brand proposition and grew lead generation supporting the commercial growth of the business. With clear sales resources and lead follow up processes, this converted leads into customers with contract values of over 300k. Managed marketing budgets to maximise impact and spend.

The result

Commercial value increase from under 1 million to 7 million turnover in 6 years. Significant website traffic growth and authority, including ranking highly within Ai and SEO.

SaaS Business Partner

Understanding your audience

The challenge

Creation of brand guidelines and development of the brand for a new SaaS implementation partner. Created emails campaigns for ABM marketing, branded assets and resources, plus content and design for exhibitions. Worked directly with software partners including iplicit and Cin7 to align messages and target audiences. This was a 10 month retainer contract.

What we did

Created a cohesive brand and proposition to help them secure further SaaS business partners and roll out marketing campaigns, supporting lead generation for sales pipelines.

The result

Generated 4-6 new client enquiries from marketing campaigns per month.

IT Support

Making IT understandable

The challenge

We were instructed to develop a new website for this IT services company along with updating their logo and supporting market growth with social media content and SEO strategies for a further 6 months.

What we did

We created a new user friendly website and new clear logo aligning all touchpoint with clear branding and providing marketing assets to support the sales team. Inspire supporting them by delivering on-going marketing content for publication.

The result

Increased website performance and traffic by 63% with keywords, meta tags and descriptions

Telecoms start-up

Telecoms that deliver clear messages

The challenge

Creation of a new website, brand guidelines and logo for new telecoms provider. Provided a clear marketing plan using commercial business objectives and strategies to achieve their goals for this new venture. Supported with marketing resources and assets for the sales team.

What we did

Created a cohesive brand for the business and clear marketing actions and channels to grow their market share and launch their new start up.

The result

Growth to over 1 million in revenue in the first 10 months.

Property Management

Growth and reputation management

The challenge

Support a property management agent in designing and building a new website and update of their logo. Supporting them with reputation management across PR, social and content creation. Building trust and authority within their industry. Contracted for 6 years until management buy out.

What we did

Designed and built a new website making it easier for tenant to access information and pay management fees. Supporting business growth with further development acquisitions which led to a 10 million management buy out.

The result

Supporting business growth with development acquisitions which led to a 10 million management buy out.

Property Developer

Developing a site with impact

The challenge

Create branding and development assets to support the land sale on behalf of a developer and secure a contractor to develop the site. Writing press releases and executing event launches/budget management, contracted for 12 months.

What we did

Secured a contractor to develop the site for 125 million alongside a tenant (Amazon) through email, web and local council collaborations.

The result

Secured a contractor to develop the site for 125 million

Construction consultancy

Clear strategy, clear plan

The challenge

We were commissioned to create a marketing plan/strategy for the business. We were then retained to support on marketing plan and deliver the various marketing activities across content, social, PR, and events. Working on a retainer basis for 11 months until Covid.

What we did

Created a clear 12 month plan with marketing campaigns supporting the business objectives. Retained to deliver the plan and design/create marketing campaigns.

The result

Increased social followers and engagement by 82%, whilst increasing web visits to sales conversion landing pages by 39%

Quantity Surveyor

Making an impact

The challenge

We were instructed to design and develop a website for this new business and create marketing assets to support the launch.

What we did

A new website to launch this business with supporting sales assets. With launch traffic of over 5000 new visitors.

The result

New launch with social, PR and email campaigns gaining 5k new web visitors.

Construction/ Contractor

Building a strong presence

The challenge

Worked with this construction contractor to develop their website and assisted with photography of sites, supporting messaging and clear strategy with content and industry segmentation.

What we did

Built a brand new website to assist with clear messaging of their construction services to land with the correct audience. Used site imagery and testimonials to reinforce messaging and credibility within the industry.

The result

Increased unified brand presence with the new website - increasing visibility.

Developer

Developing a plan that lasts

The challenge

We were instructed to design and develop a website to help this privately funded developer showcase their developments projects and sector experience.

What we did

We created a strong branded website and assisted in the marketing launch to promote their services.

The result

Web launch increased traffic from new visitors by 71%.

Specialist contractor

Clear plan, clear positioning

The challenge

The contractor was looking to develop their reputation and credibility within the industry. There were no clear indicators or information about their work. They needed a better online presence and content to support this.

What we did

We designed and delivered a brand new website, with clear messaging and updated various supporting material including case studies, testimonials.

The result

New website and content

Property Developer

Building an online presence

The challenge

Supporting in the build of a new website and an additional website for a new business subsidiary business. Inspire supported this business with design, content, PR and advertising, award submissions for over 3 years.

What we did

We secured coverage across high value industry publications and media supporting building their brand presence and industry reputation.

The result

shortlisted for a an industry award, media coverage across industry, regional and national news outlets.

Engineering Practice

Engineered for results

The challenge

Supporting JPG Group by designing a new website and continued a marketing consulting and business development role for 4 years.

What we did

I secured their largest commercial contract value with Amazon worth over a million pounds in revenue for the business.

The result

Multi-million pound Amazon contract secured

Beauty Product

Primed for success

The challenge

Looking to launch a new tanning product with a story to tell. Understanding their target customers and how to pitch to larger retailers.

What we did

Supported a new product launch for a beauty brand with a pitch presentation for retailers and clear marketing plan to help launch their new tanning product.

The result

Created a clear plan with supporting pitch documents

Digital Agency

Collaboration and growth

The challenge

This agency was looking for a partner to act as their in-house marketing team, not only to sell on the services as part of a package to their client but to help support their own marketing activities, across content/email and convert marketing leads into sales enquiries. This was a 6 month contract.

What we did

Collaborated with a digital agency, as their internal marketing support, planning their marketing activities, content creation, social media and converting marketing leads into sales enquiries. Introduced a CRM to support these activities.

The result

Secured 2 projects with contract value of 60K

Events Agency

Inspiring events and management

The challenge

Instructed to help align their marketing plan and supporting activities for a growing experiential events agency. Whilst implementing plans and processes internally, the requirements of event management were also needed.

What we did

Supported this rapidly growing agency on their marketing plan and internal processes, while also managing events and delivering these events across the UK. This included New Look Store launch on Oxford Street, Unilever internal conference for 2000 people, EDF roadshow for employees, Next retail launches, client Christmas parties. Budget management/project management was high priority.

The result

Experience delivering plans and managing large-scale events

Culture and Events Consultancy

Creating events and content that lands

The challenge

Instructed to work on the product launch across Thorntons retailers by an agency requiring event management and delivery. This included, design, print, build, entertainment, production and management. Supported additionally on the a project for Specsavers on a large scale exhibition.

What we did

Held a successful event launching 3 new product flavours across the UK retail chains for 1000 Thorntons employees.

The result

Successful franchise retail product launch.

Events Agency

Events that run smoothly

The challenge

Instructed to work with an events agency to manage an event at Kensington palace for a client celebrating a milestone birthday for the business with employees from around the world. Planning, designing, dressing and arranging entertainment was all part of the brief.

What we did

Planning, designing, budget, dressing, entertainment was all part of the brief.

The result

Held a successful event for over 150 guests at this flagship location in London.

Recruitment

Recruiting more clients

The challenge

Looking for marketing support to help attract candidates and clients to this specialised recruiter.

What we did

This was an on-going 2 year contract where we established a clear marketing plan and campaigns and events to attract new clients and candidates. Writing content, managing social channels, collaborations for events and targeted industry leaders.

The result

Increased their candidate database by over 400% and supported business growth of over 2 million.

Let's have a chat.

Ready to stop guessing?

A free 30-minute call. No pressure, no jargon.

Book a discovery call